The Earth Natural Foods
(http://www.earthnaturalfo...), 309 s. flood ave., is a small but useful natural foods store that sells a great variety including bakery items, fresh produce, bulk spices, and burts's bees.
L & B Yarn Co.
(http://www.lbyarnco.com/), 425 w. gray, has a beautiful selection of gourmet yarns and many knitting classes and events.
Sooner Mall
3413 w. main st., is undistinguished but supplies the basics.
Norman's Historic Downtown
Has a number of interesting shops, listed above in the "see" section.
Campus Corner
(http://www.oucampuscorner...) is also worth a shopping visit, especially for ou gear.
Ed Noble Parkway
Which begins across main st. from the sooner mall just west of i-35, houses many large chain stores and restaurants bed bath & beyond, home depot, chili's, applebees, etc.
For truly distinctive Norman souvenirs, pick up T-shirts from Rusty's Frozen Custard under Eat and Guestroom Records under See.